Know the Trends.
Shape the Current.
AquaLab PR is a boutique PR agency helmed by senior PR pros who are experts in telling stories that get noticed.
We were founded on the premise that an impactful story requires an emotional core, an expert point of view, and the data to back it up.
Strategic. Efficient. Nimble. Evangelists.
Founded by experienced professionals, AquaLab PR specializes in storytelling that translates technical topics into engaging narratives. We offer a wide range of PR services tailored for B2B and technology sectors, focusing on clients in areas like AI, fintech, security, and cloud computing.
With expertise in strategic communications, we support brands by enhancing visibility and establishing thought leadership across technical and mainstream audiences.
AquaLab stands out by offering tailored, hands-on PR services from senior-level experts who work closely with your team. We emphasize emotional storytelling and data-backed content that resonates with diverse audiences. Our approach combines technical and media expertise to ensure that your stories are consistently visible across various channels, including mainstream, trade, and emerging digital platforms.
“Highly responsive and fiercely capable PR professionals who consistently deliver measurable, strategic brand and company awareness. Their work doesn’t just raise visibility; it creates lasting awareness that advances our market position and supports long-term business goals.”
— Prakash Mana, CEO of Cloudbrink“One of the most gifted and personable PR teams I’ve worked with. They delivered the best PR results I’ve seen for a company our size — including placement on 250 TV channels and the Today Show. From strategy to execution, their process is efficient, streamlined, and honestly even fun. Professional, creative, and results-driven: they turn big goals into measurable wins.”
— Varun Kohli, 4x Security CMO, Advisor, Board Member"AquaLab is my go-to PR agency referral. I’ve worked with them multiple times and they always deliver. These are senior PR pros that combine deep technical mastery with a sharp instinct for storytelling. They turn complex technology into clear, compelling narratives that capture attention, drive adoption, and deliver measurable results."
— Tracy Eiler, 5x CMO, Author, Speaker
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100s of startups
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10s of public companies
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1000s of product launches
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10+ years old
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20+ years experience in Silicon Valley
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40+ years combined agency experience
Services
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AquaLab solves the challenge of making complex, technical stories accessible and impactful. For brands with limited in-house resources, AquaLab offers a strategic partnership that effectively manages public relations without the high costs typical of large PR agencies - helping clients navigate competitive media environments, establish credibility, and build brand recognition across multiple channels and industries. Our Comprehensive Suite of PR services includes the following and can be tailored to your goals and budget:
PR strategy and planning
Messaging and positioning
Product launches, media relations and media tours
Analyst relations
Thought leadership and visibility programs (speaker placements, award submissions)
Customer and partner relations
Content creation and placement (press materials, blogs, articles)
Social media, event planning
Media training and spokesperson coaching
Crisis communications
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AquaLab understands the challenges of pre-seed and early stage companies and offers custom-designed progressive programs as startups graduate to needing more awareness. Levels are for varying degrees of company maturity and needs. Book an appointment today for a program assessment and learn more about the following packages designed for your needs:
Startup Bootcamps
Company Launches
Thought Leadership
Featured Campaigns
Ignition.
Goal: Expand Australian startup’s visibility in North America
Expand North American presence: Introduced CEO as an industry authority with commentary in key business outlets such as Forbes.
Elevated profile beyond accounting trade media: Expanded narrative to create a foothold beyond the company’s historically strong coverage in accounting. Achieved more than 2/3 of North America articles outside of accounting trade outlets.
Increased share of voice with an emphasis on North America- 57% global SOV; 51% North America SOV
Cloudbrink.
Goal: Go beyond the technical story. Lead the discussion, “Work from anywhere isn’t going anywhere.”
Double and triple-digit increases in coverage within 5 months:
↑52% hits in 4-month period
↑133% original content pieces
↑311% articles placed in US-based media
↑500% US-based media Thought Leadership articles
↑400% product stories
Skycure.
Goal: Bring enterprise mobile security to the mainstream.
Over 450 hits in top tier outlets, including USA Today, WSJ, Huffington Post, Frommer’s, Fox & Friends, CNN.
269 broadcast hits including NBC’s The Today Show
